“Uratha Sinthanai Writers Association”, an outfit takes initiative to extend their help to some select NGOs, serving the causes of society. The organization has extended their invitation to Sevalaya for a colorful function to be held in Chennai on 31st March 2016. The invitation also announces their beginning of a new initiative, called, “Aram Seiya Virumbu” (Which means: “have desire to give charity”). Eminent persons from public life are participating.