JK Tyre’s 16 Lakh CSR Initiative with Sevalaya Restore Ponds in 2 Villages, Benefiting 2200+ Villagers in Kanchipuram District

JK Tyre and Industries Ltd Revitalizes Kolathur Villages pond with 16 Lakh CSR Initiative

As part of its CSR activities, JK Tyre and Industries Ltd has sponsored projects worth around 16
lakhs, benefiting two villages in Kolathur Panchayat, Kanchipuram District.
The projects include pond restoration and rejuvenation in these villages. Sevalaya is the
implementation partner. These facilities were inaugurated at a function in Kolathur Village
Panchayat on 24th June 2024.
Rajendran, Head of Human Resources & CSR committee member, and Pankaj Jain, General
Manager, Commercial, were the Chief Guests.
During their speeches, the Chief Guests advised the villagers to utilize the facilities created for
them and to maintain them properly.
The ponds at Mettu-Kolathur and Vellarai have been cleaned, covering an area of around
22,000 square feet, by removing waste vegetation, aiming to provide clean drinking water to
approximately 2,200 residents. Seven-foot cement posts with five-foot fencing and 3 X 3 – inch
chain links have been installed to protect against the dumping of waste materials in the pond.
Earlier, V Muralidharan, Founder and Managing Trustee of Sevalaya, welcomed the gathering
and distributed mementos.